These Terms govern access to and use of Irreductible Leads (the "Service"), operated by Irreductible LLC, a limited liability company formed under the laws of the State of Delaware, United States, with registered address at 131 Continental Dr, Suite 305, Newark, DE 19713, United States ("Irreductible", "we", "us").
By signing up, connecting a WhatsApp Business account, or otherwise using the Service, you accept these Terms. If you are contracting on behalf of a company, you represent that you have authority to bind it.
Irreductible Leads is a platform that lets businesses capture, receive, route, and respond to inquiries from prospective customers ("leads") through Meta's WhatsApp Business Platform. It includes phone number connection, message template management, multi-client administration, and access to an admin dashboard.
We act as a Tech Provider with respect to Meta. We provide software services on top of WhatsApp infrastructure; we are not WhatsApp or Meta, and we do not act on their behalf.
You are responsible for keeping your credentials confidential and for all activity under your account. You must notify us promptly of any unauthorized use. We may suspend access where there is reasonable indication that an account has been compromised.
Using the Service necessarily involves using Meta's platform. In addition to these Terms, you are bound by:
Meta may change those terms unilaterally. Your breach of Meta's policies may result in Meta restricting or removing your number or your WhatsApp Business Account, which is not attributable to us.
This section is central, and breaching it is the most common cause of Meta enforcement.
You may not:
Prices, billing cycle, and usage limits are those set out in the commercial proposal accepted by the Customer, which forms an integral part of these Terms.
Conversation charges billed by Meta are additional to and separate from our fee. Depending on your account setup, Meta may bill you directly. You must keep a valid payment method attached to your WhatsApp Business Account.
Non-payment allows us to suspend the Service after 10 days prior notice.
We aim for the highest continuity we can, but the Service depends on Meta's infrastructure and on third-party providers. We do not warrant uninterrupted availability unless we have signed a written service level agreement (SLA). Scheduled maintenance will be announced with reasonable notice.
The Service, its code, design, trademarks, and documentation belong to Irreductible. These Terms transfer no ownership to you, only a limited, revocable, non-exclusive, non-transferable license to use the Service while the contract is in force.
Your data remains yours. You retain ownership of your account data and your leads' data. You grant us only the license needed to host and process it in order to provide the Service.
Each party will keep the other's confidential information secret, and will not disclose it or use it for purposes outside the contract, during its term and for 3 years after it ends.
The Service is provided "as is". To the fullest extent permitted by law, we make no implied warranties of merchantability, fitness for a particular purpose, or that the Service will be error-free. We do not guarantee commercial results: we promise no particular lead volume, response rate, or conversion.
To the fullest extent permitted by law, we are not liable for indirect damages, lost profits, loss of opportunity, data loss, or reputational harm.
Our total aggregate liability for any claim connected to the Service will not exceed the amount you paid us in the 12 months preceding the event giving rise to the claim.
These limitations do not apply to willful misconduct, gross negligence, fraud, or to any liability that applicable law does not permit to be limited or excluded.
You will hold us harmless against third-party claims — including from data subjects, supervisory authorities, and Meta — arising from the content you send, from lacking valid consent from your leads, or from your breach of these Terms or of Meta's policies.
We may update these Terms. Material changes will be notified by email at least 30 days in advance. If you do not accept them, you may terminate the Service before they take effect; continued use constitutes acceptance.
These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of law rules and excluding the United Nations Convention on Contracts for the International Sale of Goods. For any dispute arising out of or relating to these Terms, the parties submit to the exclusive jurisdiction of the state and federal courts located in the State of Delaware, and each party consents to personal jurisdiction there.
Nothing in this section deprives a Customer that is a consumer, or a data subject, of the protection of mandatory rules of the law of their country of residence.
tomas@irreductible.net
Irreductible LLC — 131 Continental Dr, Suite 305, Newark, DE 19713, United States